Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, March 26, 2025

Girl Scout Cookies - A Delicious American Icon

 


It's March! In addition to Groundhog Day, St. Patrick's Day, and the First Day of Spring, March is also the month of Girl Scout Cookies!!! 

If you are a woman of a certain age and a former Brownie or Girl Scout or a parent, grandparent, sibling, aunt, uncle, or neighbor of a scout, then surely you have memories of selling, purchasing, and devouring these iconic cookies.

But how did it all begin?


The sale of cookies to finance troop activities began as early as 1917, five years after Juliette Gordon Low started the Girl Scouts in the U.S. The Mistletoe Troop in Muskogee, Oklahoma, baked cookies and sold them in its high school cafeteria as a service project.


In the 1920s, armed with a recipe from The American Girl magazine, scout baked their own simple sugar cookies with their mothers and help from the community. These cookies were packaged in wax paper bags, sealed with a sticker, and sold door-to-door for 25 to 35 cents per dozen.

In 1933, scouts in Philadelphia baked cookies and sold them to the city's gas and electric company for 23 cents per box of 44 cookies, or six boxes for $1.24. 


By the mid-1930s, the Scouts of Greater New York bought its own die in the shape of a trefoil and used the words "Girl Scout Cookies" on the box. A year later, the national council began licensing the first commercial bakers to produce the cookies.

During World War II, when sugar, flour, and butter were rationed, the scouts sold calendars to raise money activities. After the war, cookie sales increased, and by late 1945, twenty-nine bakers were licensed to bake cookies.

In 1951, the cookies came in three varieties: Sandwich, Shortbread, and Chocolate Mints (now known as Thin Mints). With the rise of the suburbs in postwar America, the scouts began selling cookies at tables in shopping malls.


In the 1960s, as Baby Boomers expanded Girl Scout membership, cookie sales increased. Fourteen licensed bakers were mixing batter for thousands of cookies. They also began wrapping the cookies in foil or cellophane to protect them and preserve freshness. At the end of the decade, all cookie boxes--no matter the baker--featured the same design and depicted scenes of the scouts in motion, including hiking and canoeing.



To keep up with the trend of healthy eating in the 1990s, low-fat and sugar-free varieties were added. And with the coming of the 21st century, a gluten-free cookie was added to the list.

Girl Scout Cookies have always been about more than just raising funds for the Girl Scouts. The cookie program is also a way to support local communities and give back to those in need.

Girl Scout troops use a portion of their cookie sale proceeds to support community service projects, such as food banks, animal shelters, and disaster relief efforts. Additionally, many troops participate in "Cookies for a Cause" programs, where they donate cookies to local organizations or charities. Buy buying Girl Scout Cookies, you're not only getting a tasty treat--you're also supporting a good cause.

 

Coming Soon!!


An outlaw looking for a fresh start.
A schoolteacher who might hold the key to the entire town’s salvation.
Ash “Shotgun” McCrae can never make up for all the wrong he’s done. After leaving a notorious outlaw gang, he thought he’d discovered the peaceful existence he’d been looking for when he found work laying tracks for the railroad in Rivers Bend. Yet, when trouble shows up in town, he fears he may never free himself from the burden of his past.

Schoolteacher Kate Cummings stands as the one bright light in contrast to the curious looks and behind-the-glove whispers blowing through the town. The arrival of Padraic “Patch” Rooney and his gang challenges the small-town serenity she holds dear. Still, her steadfast trust in Ash awakens the strength of courage within them all, giving rise to the collective defiance against the approaching danger.

In a deadly game of dangerous outlaws and secret schemes, Kate and Ash must decide whether they are willing to risk everything for their love, including their lives.

Pre-Order Link





Wednesday, July 15, 2020

WHY BLOG?

Post by Doris McCraw
writing as Angela Raines

Why Blog?
July is almost over. For most of us, we are more than half-way through the year. I like to take the time to take stock of where I am in my plans and goals.
Perhaps you’ve asked yourselves these same questions. Am I on target in our writing? How about that ‘blessed’ thing called marketing? How does blogging, and the time it takes, fit into all that? Why blog if no one reads or comments on what I’ve taken the time to think, research and write about? I rethink this every year, asking myself the same thing, why blog?
For me the answer is a bit complex. I’ll break it down into three sections. 1. Marketing 2. Research and 3. Name recognition, (the one that’s a bit tricky for me.)
1. Marketing:
If we write stories, be they short, flash or full length, we want people to read them. Even with non-fiction we want the information to get to those who might enjoy what we’ve researched and written.
For someone like me, who writes slow, there can be a long time between the various stories. Added to that, I write in two historical genres: Western and Medieval. I love both equally. You add to that the poetry I occasionally write, along with non-fiction work, and it gets busy. Facebook can only do so much, as well as emails. Plus, how do you expand your readership. To me, blogging is one of those ways.
I realize not everyone will like what I write, despite my desire that they do. At the same time, finding those readers who will like my work, is a challenge. It helps to use all the options at my disposal, and blogging is one of those for me.
Photo property of the author
2. Research:
This is probably the primary reason I blog. I want to share the research I have done with others. History and the people who made it are a compulsion with me. To tell the stories of the people and places from history is something I want to do. I don’t want those pieces from the past to be lost. The nice thing about blogs, especially with the tags, your posts are available via searches almost forever.
For over ten years I’ve researched the story of a Colorado criminal. I told his story at the Pikes Peak Library History Symposium presentation on June 9 of 2018. It is my hope to complete the story of the whole family. A very telling piece of history and the time in which they lived.
The other research that’s important for me to share is the story of the early women doctors in Colorado. While ‘Doc Susie’ is a part of that story, it has been slanted her way for far to long. There were so many others who did as much if not more than she. Between blog posts and articles I've begun to balance that scale. For those who may be interested, the article in Saddlebag Dispatches can be read here: Dr. Quinn, Doc Susie and the Reality of Colorado Women Doctors
The stories of the doctors and so many others need to be preserved for future generations. When you feel like you can’t do something, just take a look at what those who preceded you did. It sometimes helps when put into that perspective.
 3. Name Recognition:
Since I write fiction under a pen name: Angela Raines, it is important I share that information on my posts. When you add my online name, Renawomyn, it gets a bit tricky.
At the same time, my non-fiction work is important. I simply do not want readers of romance to pick up a book with my real name expecting a sweet story and they are reading about juvenile delinquents, early criminals or lynchings. By using pen names I hope to avoid that problem. Of course the reverse could also be true. Can you imagine buying one of my books about the trials and tribulations of early women doctors, and find your reading a story about a medieval woman and the man she loves?
In the end, whether anyone reads or comments on my blog posts, I have things I want to say. Yes, it hurts when no one seems to care, but in the long run, it’s the future I write for. So, here’s to the future and to the readers who want to know what I have to share.
And on a lighter note, the book birthday for my first story is this July. It will be six years old. How time does fly.
Here is a brief excerpt:
He wrapped strong arms around her, pulled her close, bent his head to kiss her forehead. He looked into her eyes, and without warning, put his hand under her chin and raised her lips to his. Clara stiffened at his touch. Then, he was kissing her. Clara put her arms to his shoulders. She relaxed, leaned into his strong chest. Their lips touched, breath slowing until nothing else existed except the two of them. It felt so good to think someone cared, someone loved her… even if it wasn’t really true. 
Sam drew back, his breath deep, as if swimming for the surface of the water. He stared into Clara’s eyes, as though he were trying to see if she had felt what he did. Lightening the moment, he stepped back, but continued to gently hold onto her. “Whoa, if I knew that kissing you... well I’d have done it a lot sooner.” He smiled
Home_For_His_Heart_McCraw_cover
Amazon
Doris Gardner-McCraw -
Author, Speaker, Historian-specializing in Colorado and Women's History
Angela Raines - author: Telling Stories Where Love & History Meet

Wednesday, June 20, 2018

MARKETING THE OLD FASHIONED WAY? #SweetAmericanaSweethearts @renawomyn1


I want to let the readers of this blog know: I'm celebrating my birth month with a gift to one person who comments on this blog, or any of the others I've written between June 15, and July 1, 2018.
There will also be one major winner chosen from the comments on all the blogs post for this time frame.
Standing Out from All the Rest
photo copyright by the author
Today advertising is pretty ubiquitous. We see in everywhere. How do you stand out in the crowd?  Was it any different back before 1900? A look at some of the old Colorado newspapers may give a hint of the way people got the word out about what they had to offer.

Take these advertisements from the Aspen Tribune in 1898

The description of the fishing outfit fascinates me. A split bamboo pole, aluminum reel and silk line. Now that's a fishing pole.


Do any of these sound familiar? Can you imagine it being too hot in Aspen at 8,000 feet? Makes you wonder what the rest of Colorado's weather was like that year.

I love this advertisement from Colorado Springs in the late 1800s on the sale of Shirt Waist. What was interesting, the business, Hibbards, was a staple in Colorado Springs from 1892-1996 and was one of the last independent department stores in the area.




Then there is Mrs. R. Eslick who opened a photo gallery in Julesburg, Colorado in 1898. Photography was not just a man's job. There were more than a few women who took up the business of photography. Julesburg was once known as the wickedest city in the West, according to the towns website. For more information on Julesburg Click Here


Of course we mustn't forget the physicians. These three appeared in the Central City, Colorado newspaper in 1873. Colorado had a plethora of physicians when it was just a territory, then even more as the population grew and it became a state. Early on Colorado was not only known for the wealth that was in the ground, but the clear, dry air that aided many in recovering from various illnesses.


And these in the Rico, CO. newspaper in 1882. Located in the southwestern part of Colorado in Delores County, you can read more of the towns history Here


Now we don't want to forget having fun. Here are two pieces from the Opera House in Julesburg, Colorado in 1898. So many towns had their opera houses. They were the place to not only see shows, but also traveling variety acts.



So as you can see, marketing is still marketing no matter what the year. Sometimes I think the best way to get a feel for a town I am writing about, or using as a template is to read and study the advertisements in their papers. Now that so many are available online, it is so much fun to read.

I will leave you with an ad from the Sierra Journal in 1883, the newspaper for Rosita, Colorado that Helen Hunt Jackson used as the setting for her children's story "Nellie's Silver Mine". Helen visited Rosita many times and loved the beauty of the area, which shows in her use of the town and surrounding area in the book.


Until next time, have a wonderful beginning of summer. Enjoy the stories the Sweet Americana Sweethearts have to offer, and have fun. And of course I must advertise my latest story in the Lockets and Lace series that was released early this year. If you haven't read this series, it's great way to spend summer afternoons in the hammock, sipping tea...ahhh!

Purchase Here



Doris Gardner-McCraw -
Author, Speaker, Historian-specializing in
Colorado and Women's History
Member of National League of American Pen Women,
Women Writing the West,
Pikes Peak Posse of the Westerners

Angela Raines - author: Where Love & History Meet
For a list of Angela Raines Books: Here 
Photo and Poem: Click Here 
Angela Raines FaceBook: Click Here